PR Hustler: The Music March

I write and perform several types of music, and I'm coming up with creative ways to raise awareness of my music with my local Birmingham, AL audience.  One way to help yourself is to help others... so, I've been thinking along those lines.  I don't want to use others to get my name out there, but there are ways to help others and build your own brand stock.

Yesterday, I came up with several ideas, but one of them stood out from the bunch.  I had an idea to essentially organize a march of musicians to raise money for charity.  I'm envisioning several clusters of Acoustic Guitars walking down the street gaining attention for themselves and raising money for charity with each step taken and each note strummed...

Here's how my idea breaks down:

• Name It | I've got a name tucked under my hat.
• Set a Date | Look out into the future and pick out a Saturday morning at whatever time your morning news stations crank up.  
• Build an informational website | There just needs to be info about the project and include printable promotional flyers as well as specif dates, entry forms, etc.
• Choose Board Members | This is an important step in order to plan out specific details and delegate certain responsibilities such as Treasury, Media, etc.
• Choose the Charity | There are lots of charities to choose from, just take a look around and see what talks to your heart.
• Get the Musicians On Board | Start with the musicians you see working the hardest around town and approach them with the idea and see what they say.  They may want to team up with you, or they will AT LEAST likely be willing to help spread the word with other musicians.  
• Work the PR | Send out lots of press releases and make phone calls to radio/tv stations and newspapers and ask them to support your project.  
• After Party | Organize an after party for the people who donated their time and efforts in order to give back.  

It's a simple enough idea, and I think it would be easy to get companies and individuals to show support for the event.  Also, in the process, you would become fully ingrained into your local scene... meeting cool people you just don't know about yet, rubbing elbows with the shakers and movers by BEING a shaker and a mover.

This is just a thought at the moment, but maybe if enough people would be interested in putting on an event like this, I think it would be great PR.